Parallel Lines

Under Our Umbrella

Editorial Content

Thinking through your objectives – who, why, what, where and how – is crucial for creating content. The process holds ground for various platforms such as print and digital including brochures, catalogs, coffee table books, websites, emailers and more. Our services extend beyond basic content-writing to include copy-editing, ghost-writing as well proof-reading.

Brand Placement is not a new business concept; however, not everyone fully utilizes the opportunity. We assist you right from the initial step of identifying the persona of your brand, to subtly channeling it, using the right communication techniques. The strategy helps elevate the brand’s perception and makes the right impact on the right audience.

Brand Placement

Media Coverage

We know what the media wants. Beyond the standard press-releases, there is a content and visual connect that gives an article the additional push. Our experience being and interacting with media-houses puts us in a better position to understand the technicalities of a hit feature, including elements like the ideal word count and image specifications. Furthermore, our connect with over 40 magazines and digital portals (in the design domain), helps us push your content onto the right platform.

Our experience in the event and exhibition industry allows us organize bespoke networking events for the who’s who of the interior design fraternity. Starting from the theme of the event, the guests to the invitations and the collateral, we offer end-to-end solutions for a successful event. Also, we remain abreast of industry happenings and our endeavor would include getting you involved in such avantgarde events as speakers, panelists, jury members, or guests for industry exposure and recognition.

Events

Digital Presence

As a lot of content is consumed through the digital space, it is necessary to maintain an active presence on various online portals. This includes global platforms such as World Architecture News, Archdaily, Dezeen, Houzz, and Archtizer, as well as Indian platforms such as Beautiful Homes, Design Pataki, Buildofy, etc. We make sure you be present on all such platforms

A vital aspect of the brand building exercise, Social Media is a balanced mix of the brand information along with latest industry happenings and facts to keep followers engaged while attracting a new audience. We devise engaging content for Facebook, Instagram, LinkedIn and Twitter, along with you. Besides featuring you digitally, we even create audio-visuals for your brand that can be uploaded to YouTube and other digital platforms.

Social Media

Awards/Competitions

An award won, whether for a project or for recognition in the industry, can help your business make great strides. With several reputed organizations hosting various competitions, we help you identify your niche and assist you throughout the process of registration, project selection, content and image curation. We make it our responsibility to ensure your participation on these platforms.

With over a decade of experience in professional photography, you can leave it to us to get the best from all your photo-shoots. We understand the language of photography - the lights, the angles and the lenses, to capture the space as you visualized it. A good, authentic image bank is vital for a successful brand building campaign. We help you curate.

Photography & Image Bank

Brand Collaborations

Key to creating successful business relationships is to connect and network with the right people and create acquaintances that last a lifetime. With over decades of experience in the interior and architecture industry, we help you communicate and foster partnerships with individuals that shape the industry.